There's history—and then there's Route 66 Centennial.
For nearly a century, it's been the road of reinvention, rebellion, and wide-open possibility. And in 2026, the Mother Road turns 100—a milestone that feels especially meaningful here in Santa Monica, where the journey finally meets the Pacific.
This isn't just another destination on the map.
This is the end of the road—and the beginning of something new.
And right here to celebrate Route 66 Centennial, along that legendary stretch, sits Santa Monica Hotel—a property that doesn't just sit near Route 66… it lives on it.
At the Crossroads of Past and Present Celebrating Route 66 Centennial
Santa Monica Hotel carries the soul of a classic roadside stay—simple, welcoming, and rooted in the kind of travel that used to be about the journey as much as the destination.
Long before curated itineraries and polished packages, there were road trips. Windows down. Music up. No rush to get anywhere—except forward.
That spirit? It's still here. Route 66 Centennial celebration.
Staying at Santa Monica Hotel during the Route 66 Centennial isn't about stepping into luxury—it's about stepping into history that still feels alive.
The Final Stop—Done Right
6
There's something different about arriving in Santa Monica after tracing Route 66.
It's not just the ocean—it's the feeling that you've earned it.
From Santa Monica Hotel, you're perfectly positioned to experience that final chapter:
- Walk to the Route 66 "End of the Trail" sign
As we celebrate the centennial of the iconic Route 66, the "End of the Trail" sign at Santa Monica stands as a vibrant symbol of adventure and nostalgia. This beloved landmark marks the conclusion of an epic journey that has captured the hearts of travelers for generations. Nestled along the stunning California coastline, the sign invites you to pause and reflect on the stories shared by countless explorers. Here, at Santa Monica Hotel, you can immerse yourself in the spirit of discovery while enjoying our eco-friendly accommodations. Experience a blend of relaxation and history as you embark on your own memorable adventure along this historic route. and take in the moment - Catch a sunset along Palisades Park, where the sky does exactly what you hoped it would
- Bike the coastline, letting the rhythm of the ocean replace the hum of the highway
- Wander the Promenade, where past and present blend effortlessly
It's not about checking boxes.
It's about letting the story land.
A Centennial Worth Slowing Down For
This 100-year milestone isn't just for history buffs—it's for anyone who understands that some journeys are bigger than the destination.
Santa Monica is celebrating in its own way—through culture, energy, and that unmistakable California ease. You'll feel it in the streets, along the beach, and in the quiet moments when you realize where you are.
At Santa Monica Hotel, you're not watching the celebration from the sidelines—you're part of it.
Stay on the Route. Stay in the Story.
6
There's something honest about Santa Monica Hotel.
No excess. No distractions. Just a place that understands exactly what it is—and where it stands.
- A true Route 66 location, not a reinterpretation of it
- A stay that connects you directly to the history of American road travel
- A front-row seat to the coastline that marks the journey's end
It's the kind of place where you don't just arrive.
You arrive with meaning.
The Road Ends Here—Your Story Doesn't
Route 66 may officially end in Santa Monica—but that's the beauty of it.
Every ending here feels like a beginning.
So whether you've driven the full route, taken a piece of it, or simply want to be part of something iconic—this is your moment.
Come stand where the road meets the ocean.
Stay where the story still lives.
Celebrate 100 years of Route 66 at Santa Monica Hotel.
Yes! Shore Hotel offers valet parking with secured, on-site access.
- Standard rates: $60 per night plus tax, including unlimited in-and-out privileges.
- Coastal rates: Discounted at $20 per night plus tax Sunday through Thursday and $25 per night plus tax Friday and Saturday (no in-and-out privileges).
- Upgrade option: Guests on coastal rates can add unlimited in-and-out privileges for an additional $30 per night plus tax.
Our private parking garage offers direct access to the hotel and is conveniently located in the heart of Santa Monica, just steps from the beach and the iconic Santa Monica Pier.
Yes! Shore Hotel offers valet parking with secured, on-site access.
Overnight Valet Parking
- Standard Rate: $65 per night plus tax, including unlimited in-and-out privileges.
- Coastal Rate: Discounted to $20 per night plus tax Monday–Friday and $22 per night plus tax Saturday–Sunday (no in-and-out privileges).
- Coastal Upgrade: Add unlimited in-and-out privileges for an additional $30 per night plus tax.
Dining Valet Special
Guests dining at Shoreside may enjoy discounted valet parking for just $15 for up to 3 hours with validation. Additional hours are $10 each. Self-parking is also available at posted rates for Shoreside restaurant guests only.
Our private parking garage offers direct access to the hotel and is conveniently located in the heart of Santa Monica, just steps from the beach and the iconic Santa Monica Pier.